The Art of lure fishing comprises of more than just its enticing actions.. From targeting specific depths, lure coloration, lure action, and lure profile, it is a craft that requires technical knowledge of the fishing grounds, fish behaviour, weather, and many other factors. Modern anglers look at all theses aspects, and consider the best suited lure for the given situation.  This is the concept of The Infinity Series. It boasts Zerek's best designed lures to date. Each lure is suited for various range styles and targets in both fresh and saltwater. Constructed with reinforced ABS material, it features realistic lifelike colourations as well as its finishings to match various baitfish.